This is my guess is to how it went down.

“So what’s the new strategy for coke?” “well sir we have packed up the polar bears for another year and its almost spring, so people at the beach” “you fool half the uk is underwater and the other half its snowing * slap *” “sexy lady” “no is sexist” “um drinks with benefits are in” “what?” “well drinks with extras, you know energy, added vitamins, improves concentration. Like sports drinks” “yeah they love that bull shit” “brain and nerve tonic thing again?” “no that’s to 1887… need something new” “so should we add vitamins to coke” “fuck no, you retard, you know what happens when we say we have changed the recipe” “so how can we say some over sugary carbonated water is a benefit” “hang on, those tubby fucks that drink this piss are moaning it makes them fat. So that means they are not working off the calories. So get this right, make out that drinking it gives them the extra callers to do stuff. That way if they get fat we can say its clearly marked and advertised to give you calories to do stuff and if you don’t work them off it your fault” “sir that’s is the most evil thing I have ever herd” “drink with benefits there own fault that the get fat….. We’ll tackle the dental matter in a few months after we have sponsored the pope”